This year for Mother’s Day, we wanted to give back to the community in a big way. So we set out to design a contest to benefit dedicated mothers who give so much to the people around them. At the onset, even we had no idea just how special this contest would turn out to be!
You might have seen our ad in The Tri-City News:
We asked family and friends to nominate a special mother in their life to receive a customized, life-changing, smile makeover. As advertised, we planned to award “one lucky lady” with a prize package of cosmetic dentistry valued up to $15,000. We invited the public to write in, nominating a deserving mother and explaining to us why they thought she should win. We knew this was a great contest with a prize that would be considered a true treasure by one very special mom. We also knew that we have an abundance of committed and caring moms in our community who were all deserving of the prize. What we didn’t know, was just how hard it would be to choose only one winner.
Larger Than Life
By the close of the submission deadline, we had already received over FORTY nominations. It was a long and emotionally moving task to read through each nomination letter. Every nominee was deserving. Each letter was heart-felt. In fact, all nominees were real-life Super-Moms! Then the difficult part came: Choosing a winner. We were able to narrow down the nominations to THIRTEEN finalists. To choose a final winner, we invited the finalists to our office to meet with us in person and share their stories. Meeting with these amazing, inspirational mothers only made our job of choosing just one winner even harder! We deliberated for hours and hours over several days trying to decide on a single winner. Each woman had a powerful story to share and we wanted to make her dream smile come true. It seemed we had set ourselves up for an impossible task. So we opted for some quick “re-working” of the contest details before announcing a winner…
Dreams Really Do Come True
On Monday, May 12 (the day after Mother’s Day), at the Coquitlam General & Sedation Dentistry office, Dr. Kara and the CGS Team announced to FIVE unsuspecting mothers and their families that they would each receive the smile makeover package! Yes, that’s right: Ultimately, we could not narrow the nominations down to just the one lucky lady. We truly believe that we had to choose no less than five winners as we know the difference a life-transforming dream smile will bring to the lives of these extraordinary women.
But wait, there’s more! Not only did we re-work the contest to allow for five winners instead of just one, we increased the prize value. We wanted to do something truly amazing for these outstanding women, and capping the value of work to be provided at $15,000 just wasn’t good enough for what we knew these women deserved. It was too limiting based on the individual needs of each winner. So we decided to disregard the part about the prize package being valued up to $15,000 and instead came up with individualized and customized smile design plans for each of the five mothers – without a value cap. Combined, our five Mother’s Day smile Makeover winners will receive about $115,4000 of cosmetic dentistry over the course of one year, courtesy of Dr. Shafiq Kara, cosmetic dentist in Langley BC at Sage Dental Centre and in Coquitlam, BC at CGS Dentistry.
The Magic Continues
The unveiling announcement was just the start to the magical journey that each mother will experience on the way to her dream smile. Over the coming months, the mothers will receive varying treatments and procedures until their dream smile is complete. It will be an exciting and fulfilling journey that we are looking forward to sharing with you! Check back with us often to follow the amazing stories and smile transformations of each woman.